Digital Marketing Coordinator, StartAD (Fixed Term 1 Year)

Applications are welcome from all qualified candidates. In line with UAE regulations, Emirati candidates are encouraged to apply.

New York University Abu Dhabi (NYUAD) seeks to appoint a Digital Marketing Coordinator, startAD reporting to the Associate Director, startAD.

As a core member of the startAD marketing function, the Marketing Coordinator supports the planning, coordination, and execution of marketing activities across startAD’s programs, partnerships, and platforms. The role exists to ensure that marketing initiatives are delivered with consistency, quality, and operational efficiency, contributing to strong brand presence, effective program recruitment, and positive stakeholder engagement.

The Marketing Coordinator works closely with internal teams, external vendors, and partners to implement digital marketing campaigns, manage content and channels, coordinate marketing operations, and track performance against defined objectives. This role combines hands-on execution with structured coordination, supporting startAD’s mission to advance innovation and entrepreneurship in Abu Dhabi by ensuring that marketing efforts are timely, well-managed, and aligned with institutional priorities.

Key Responsibilities:

Marketing Project Management:

• Work closely with internal team members, external vendors, and partners to ensure high-quality, timely, and cost-efficient execution of marketing programs. Effectively anticipate, plan, and seamlessly execute marketing operations in PR, social media, Video Production, and events
• Coordinate the marketing and promotion of startAD projects. Manage the day-to-day operation of marketing campaigns leveraging HubSpot, Asana, and other systems. Address challenging client requests and issue escalations as needed
• Continually monitor campaign performance, updates in the market, and consumer trends, and recalibrate the responsive campaigns accordingly

Brand Strategy and Content Creation:

• Develop and assist in creating Arabic and English content and actionable strategies that drive audience engagement, brand performance, and program success through digital marketing, social media and community management, website management, content marketing, SEO, blogs, thought leadership activities, and program recruitment
• Engage with partner communications teams and leverage opportunities for cross-promotions, strategic events and media coverage

Brand Strategy and Content Creation:

• Develop and assist in creating Arabic and English content and actionable strategies that drive audience engagement, brand performance, and program success through digital marketing, social media and community management, website management, content marketing, SEO, blogs, thought leadership activities, and program recruitment
• Engage with partner communications teams and leverage opportunities for cross-promotions, strategic events and media coverage

Required Education:

• Bachelor’s Degree in Communication, Journalism, Marketing or related fields

Required Experience:

• More than 3 years of experience with a digital, social, PR agency or in an in-house marketing team
• Strong copywriting and copyediting skills in Arabic and English are required for this role
• Proficiency and working knowledge of marketing execution, project management, automation and reporting tools such as Asana, HubSpot, Google Analytics, WordPress, Adobe suite, and Microsoft Office platforms

The University is an equal opportunity employer committed to equity, diversity and social inclusion.